


New visitors who’ve been on the site for at least 10 seconds see a welcome popup that opens with a question: “What’s your cashmere choice?” Shoppers pick a V-neck, crewneck, cardigan, or wrap. Then they enter their email for 15% off and their phone number for SMS. Emails go to Klaviyo and phone numbers go to Attentive, so one popup grows both lists.

Shoppers with items in their cart see a popup when they move to leave on desktop or sit idle for 3 seconds on mobile. Unknown visitors get 15% off for their email, which goes straight into Klaviyo. Known shoppers with more than one item and a cart over $100 see “We saved your cart for you” with free shipping and a button that goes straight to checkout. Minnie Rose already knows who these shoppers are, so it skips the discount and gives them a reason to finish the order.

The Style Concierge asks about fit, personal style, the pieces shoppers wear most, colors, what matters in knitwear, their usual size, and where they’d wear it. Based on those answers, it recommends products from the collection. Every answer and result goes to Klaviyo as an event, so Minnie Rose can segment by style and size, not just by signup.

Product pages show one of two strips, depending on whether the shopper has taken the quiz. Shoppers who haven’t see “Find Your Perfect Fit → Ask our Style Concierge.” Shoppers who have see “Our style concierge recommends: [size],” pulled from their quiz answers, with a link back to the concierge results page.
From first click to post-purchase, Digioh helps brands optimize every moment of the customer journey. Here’s how this brand is building smarter, higher-converting experiences.


Don’t settle for siloed tools. With Digioh, you get one powerful platform for pop-ups, product quizzes, onsite identification, and more—everything you need to personalize every step of the customer journey. Identify more traffic. Collect more zero-party data. Turn insights into revenue.

In just 5 quick questions, this swimsuit style quiz by Andie can pair you with the perfect bikini or one-piece for your next pool day. All this data is passed back in Klaviyo and Attentive for automated retargeting perfection.