Why behavioral targeting is a must-do in 2020 (on average, we receive over 100 emails per day, so personalization is the only way to stand out)
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How to leverage the mountains of data stored in your free Google Analytics account to trigger behavioral emails (you probably have years' worth of data that you can tap into)
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How to extend your behavioral campaigns across your ESP, the Google Ads network, your website & social media

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How to Use Behavioral Targeting to Boost Your Email Marketing ROI