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How to Use Behavioral Targeting to Boost Your Email Marketing ROI

Wednesday, August 21st, 11 am PST/2 pm EST
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  • Why behavioral targeting is a must-do in 2020 (on average, we receive over 100 emails per day, so personalization is the only way to stand out)
  • How to leverage the mountains of data stored in your free Google Analytics account to trigger behavioral emails (you probably have years' worth of data that you can tap into)
  • How to extend your behavioral campaigns across your ESP, the Google Ads network, your website & social media

“Digioh has been super helpful in helping us capture new website users and grow our email audience as well as revenue.”
Ben, Spy+

About the Presenter

Rishi Shah is a serial entrepreneur who bootstrapped his first successful internet company in 2006. He launched Digioh in 2011 as a platform to help websites capture more leads and revenue with lightboxes. Over the years, Digioh has evolved into a conversion optimization suite that helps e-commerce sites increase their conversions. In his free time, he enjoys spending time with his family, playing table tennis, and mentoring at 500 Startups.

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