Barefoot shoes are a different kind of purchase, and Xero Shoes' quiz accounts for that. It covers experience level, intended use, and shoe type, then delivers a personalized recommendation. Returning visitors who click the quiz CTA skip straight to their previous results, with a retake option if their needs have changed.
The quiz is highlighted in the top nav, and an inline banner halfway down collection pages prompts shoppers to take it before they scroll past without finding what they need. Both placements catch shoppers at natural decision points, not after they're about to bounce.
New visitors see a multistep pop-up that collects both email and SMS in a single flow. If they close it without opting in, a small teaser appears in the bottom left corner offering 15% off. Clicking it reopens the pop-up giving Xero Shoes a second chance at capture.
For visitors who make it further into the session without signing up, Xero Shoes runs a separate exit-intent pop-up with tight targeting. It collects email and SMS, and the display rules make sure it's reaching shoppers who are about to leave, not interrupting ones who are already mid-purchase.
From first click to post-purchase, Digioh helps brands optimize every moment of the customer journey. Here’s how this brand is building smarter, higher-converting experiences.
Tour the Platform
Don’t settle for siloed tools. With Digioh, you get one powerful platform for pop-ups, product quizzes, onsite identification, and more—everything you need to personalize every step of the customer journey. Identify more traffic. Collect more zero-party data. Turn insights into revenue.
Finding the perfect shoe doesn’t have to be a marathon. In under 5 minutes, this quiz helps shoppers skip the guesswork and land their ideal fit for walking, running, or trail running—making every step feel just right.
